Thoughtful design. Smart investment.

FlipKit was created to solve the real-world challenge of delivering good design on a budget.

The Idea

In the world of flips, renos, and new construction homes, design often takes a back seat to speed and cost.

FlipKit was born out of frustration—the kind that shows up after racing through a big box store, trying to choose a tile that’s “good enough” for a fast-moving project.

After collaborating with builders, contractors, and real estate investors, interior designer Erica Lee, saw the same problem over and over: No one had time to hire a designer, but everyone but a designer was making design decisions. And in a market where finish choices impact speed and sale price, playing it safe with builder-basic just wasn’t cutting it.

“I was tired of seeing the same discount tile and sad palettes being slapped into flips and called a day. Design matters. And buyers care more than you think.” — Erica Lee, Founder of FlipKit + Studio Lee

FlipKit bridges the gap—giving real estate investors, builders, and contractors quick access to curated, designer-approved finish kits that work in the real world. Kits are organized by category (like plumbing or tile) or bundled by room (like kitchens and baths), so you can finish faster with better-looking, market-worthy spaces.

The numbers say it all:

  • Homes with well-designed kitchens and bathrooms sell up to 10% faster (Zillow Consumer Housing Trends Report)

  • Poor finish choices can lower perceived value by 5–10% (HomeLight Top Agent Insights, Q2 2023)

  • Desirable design features (like modern lighting and bold tile) can raise a home's value by up to 20% in hot markets (Realtor.com)

  • Design and style are the #2 driver in buyer decision-making—right behind location (National Association of Home Builders, What Home Buyers Really Want Report

The Goal

With FlipKit, you get access to affordable, designer-curated finish kits that are as smart as they are stylish.

The goal is to help contractors, homeowners, and builders make selections that enhance the value of the property without breaking the bank or wasting time. Whether you’re flipping, renovating, or building a spec home, FlipKit is here to provide quick and easy solutions for finishes that work, every time.

Who’s FlipKit For?

  • Flippers and Investors looking to maximize ROI without sacrificing style

  • Homeowners tackling DIY renovations who want a polished, professional look without designer fees

  • Contractors handling spec homes or model builds that need fast, streamlined design solutions

The Benefits

  • Affordable but stylish—you don’t need to overspend to create beautiful spaces

  • Quick & easy—no waiting on back-and-forth with designers. Just pick your kit, check out, and get to work

  • Increased property value—the right design can make your property sell faster and for more money

  • Curated by designers—every kit is thoughtfully put together to ensure your finishes are cohesive and market-ready

About the Founder

Certified interior designer, Erica Lee, with a background in branding and corporate strategy transitioned from a corporate career as Senior Vice President to launching her design firm, Studio Lee.

Before founding Studio Lee, Erica served as Senior Vice President at a top U.S. mortgage lender, leading multi-department teams and developing nationwide systems. But despite her success, she felt pulled toward a different kind of building—the kind with real walls, tile samples, and lived-in beauty.

She earned her Bachelor of Science in Graphic Design and Aesthetics & Critical Studies, giving her a strong foundation in visual communication, design theory, and spatial storytelling. With a certification from the Interior Design Institute and a career rooted in creative strategy, Erica built Studio Lee into a go-to studio for Organic Modern interiors—spaces that balance style, function, and real-life living. Her design approach is grounded in nature, wellness, and intentional simplicity, and she brings that lens to every project—from full-scale custom homes to builder specs and investor flips.

Erica was recently featured in Redfin for her insights on kitchen lighting and now splits her time between Studio Lee and building FlipKit into the go-to self-service resource for finish selections that don’t feel phoned in.

“I was tired of seeing the same discount tile and sad palettes being slapped into flips and called a day. Design matters. And buyers care more than you think.”

— Erica Lee, Founder of FlipKit + Studio Lee